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Children Influence In-Store Spending

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By: TOM BRANNA

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Bringing children along when shopping is guaranteed to increase spending, according to WSL’s Strategic Retail’s “The Pulse Report.” The study found that teens aged 13-17 encouraged more spending than both tweens (8-12-year olds) and little tykes (under 7) in every retail class of trade with three exceptions—mass merchandisers, bookstores and pet stores. Forty to 60% of parents reported spending more when teens came along to the supermarket, convenience store, warehouse club and during online sho...

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